Chi'Lantro BBQ is a Korean mobile fusion truck and a Korean catering service that opened in Austin, Texas in 2010. Since then, the former trucking operation has opened four restaurants in the Austin area, with 5 opening locations in autumn 2016. The name "Chi'Lantro" is a fusion of "kimchi" and "cilantro", two different cultural subjects, aimed at rediscovering traditional Korean and Mexican cuisine. They are locally known as the originator of dishes known as "Kimchi Fries".
Video Chi'Lantro BBQ
Histori
In February 2010, the business was opened by Jae Kim, who was born in Korea and moved to the US when he was eleven years old. He graduated from California State University, Fullerton and opened his first food business at the age of twenty-one, a coffee shop called "Foothill Cafà © Å ©", which he had for three years. She moved to the "culturally diverse" Austin area to open a trucking business, at the age of twenty-six.
The food truck operation initially only served the Austin and Fort Hood, Texas areas, developed outside the Austin market in early 2012 with a food truck service in Houston, which was discontinued in December 2014 with the announcement that the business was looking for a restaurant space.
On January 19, 2015, a restaurant in front of a shop in Austin opened and in March, plans for a second location in May, were announced.
Maps Chi'Lantro BBQ
Menu
The menu features hybrid dishes inspired by Korean and Mexican food traditions. Items include Kimchi Fries, Seoul Burritos, Spicy Fries, Tacos, Quesadillas, and Bulgogi Burgers. The ingredients include a combination of bulgogi, Korean vinaigrette salad, eggs, Monterey Jack Cheese, limejuice, "magic sauce" and sesame seeds. His typical food, Kimchi Fries, is covered in caramel bulgogi, grated cheddar cheese, chile mayonnaise, yellow onion, fresh chopped cilantro, Thai chilli sauce, and sesame seeds.
Operation Style
Before opening a restaurant location, the business serves primarily as a moving kitchen or food truck. Trucks make scheduled stops in the mornings, evenings and evenings in a very commercial area, in areas that appeal to consumers in the white-collar workforce, in addition to manual workers, stereotypical customers for such a company. Examples of stops include industry-technology hubs such as Google offices, NCSoft, and BioWare. The other part of the service is catering for parties, corporate events, promotions, weddings, festivals, conventions, and various major social events in the area.
In January 2015, small brick and mortar locations were opened, adding meal options-to their outdoor service.
Beginning April 18, 2016 all bricks and mortar Chi'lantro will not accept cash. All locations support Apple Pay, Samsung Pay, and all major credit and debit cards.
Internet and Social Media Usage
The business takes advantage of many social media applications such as Twitter, Foursquare, Yelp, and Facebook to connect with the "tech savvy" customer base. Publishing a tweet informs customers about where each truck will be placed. The trucks are one of many national food trucks to pioneer the use of Android and Apple mobile devices for credit card transactions and financial organizations. They are popular on YouTube for a series of ads targeted to his fans: It's Good, Fries Like G6 and Chi'Lantrofied!
Recognition
In 2011, food trucks have been featured on the Food Network and Cooking Channel; and in 2014 was named one of Huffington Post's favorite food trucks at SXSW. In November 2016, founder Jae Kim appeared in Season 8 Episode 8 of ABC's Shark Tank and earned a $ 600,000 investment from Barbara Corcoran for a 20% stake in Chi'Lantro BBQ.
Participation in Special Events and Promotions
- Nocturnal Festival: September 6, 2010
- Place 21 in the Food Network Great Food Truck Racing : August 10, 2010
- Gypsy Picnic Trailer Food Festival, Austin, TX: November 2010
- Promotional charity for Japan Earthquake Relief: March 2011
- SXSW Promotion with Intuit GoPayment and Loopt
- Texas Craft Brewers Festival: September 24, 2011
- Fun Fun Fun Fest: November 2011, 2012, 2013, 2014, 2015
- Austin City Limit 2012, 2013, 2014, 2015
- Free Press Summer Fest 2012, 2013, 2014
- South by Southwest 2010, 2011, 2012, 2014, 2015
See also
- KoMex
- List of food trucks
References
External links
- Official website
Source of the article : Wikipedia
0 Comments