Mitsubishi Motors Corporation (Japanese: ??????????? , Hepburn: < i> Mitsubishi Jid? sha K? gy? KK , IPA: Ã, [mits ?? bi? i] ) is a Japanese multinational automotive manufacturer headquartered in Minato, Tokyo, Japan. In 2011, Mitsubishi Motors is Japan's sixth largest and sixteenth largest automaker in the world based on production. From October 2016 onwards, Mitsubishi is a third (34%) owned by Nissan, and thus is part of the Renault-Nissan-Mitsubishi Alliance.
In addition to being part of the Renault-Nissan-Mitsubishi Alliance, it is also part of the Mitsubishi keiretsu , formerly Japan's largest industrial group, through a 66% majority stake in Mitsubishi Motors, and the company was originally formed in 1970 from the automotive division of Mitsubishi Heavy Industries.
The Mitsubishi Fuso Truck and Bus Corporation was previously part of Mitsubishi Motors, but now separated from Mitsubishi Motors, which builds commercial grade trucks, buses and heavy construction equipment, and is owned by German automaker Daimler AG (though Mitsubishi continues to have a small stake).
Video Mitsubishi Motors
History
The origin of the Mitsubishi automotive originated from 1917, when Mitsubishi Shipbuilding Co., Ltd. introduced Mitsubishi Model A, Japan's first production car series. A fully handmade seven-seat sedan based on Fiat Tipo 3 , proved costly compared to American and European mass production rivals, and was discontinued in 1921 after only 22 have been built.
In 1934, Mitsubishi Shipbuilding merged with Mitsubishi Aircraft Co., a company founded in 1920 to manufacture aircraft engines and other parts. This unified company is known as Mitsubishi Heavy Industries (MHI), and is the largest private company in Japan. MHI concentrated on manufacturing aircraft, ships, rail cars and engines, but in 1937 developed the PX33, a prototype sedan for military use. This is Japan's first passenger car with a full-time four wheel drive, a technology that the company will return to almost fifty years later in its quest for motorsport and sales success.
Postwar era
Soon after the end of the Second World War, the company re-produced the vehicle. Production of the Fuso bus was back, while a small three-wheeled cargo vehicle called Mizushima and a scooter called Silver Pigeon was also developed. However, the zaibatsu (industrial conglomerate controlled by the Japanese family) was ordered to be dismantled by Allied forces in 1950, and Mitsubishi Heavy Industries was divided into three regional companies, each with involvement in the development of motor vehicles. : Heavy Industry of West Japan, Heavy Industry of Central Japan, and East Japan's Heavy Industry.
East Japan's Heavy Industries began importing Henry J, an inexpensive American sedan built by Kaiser Motors, in the form of a knockdown kit (CKD) in 1951, and continuing to take them to Japan for the rest of the car production for three years. In the same year, Japan's Central Heavy Industries concluded a similar contract with Willys (now owned by Kaiser) for CJJ CJ-3B assembled by CKD. This deal proved to be more durable, with the license of Mitsubishi Jeeps in production until 1998, thirty years after Willys himself replaced the model.
In the early 1960s, Japan's economy was on the rise; wages are rising and ideas about family cars have begun. The Central Japan Heavy Industry, now known as Shin Mitsubishi Heavy-Industries, had re-established the automotive department at its headquarters in 1953. Now it is ready to introduce the Mitsubishi 500, a mass-market sedan, to meet new demand. of consumers. It follows this in 1962 with Minica kei cars and Colt 1000 , the first of the Colt family car line, in 1963. In 1964, Mitsubishi introduced its largest passenger sedan, Mitsubishi Debonair as a luxury car mainly for the Japanese market, and is used by senior executives of Mitsubishi as a company car.
West Japan Heavy-Industries (now renamed Mitsubishi Shipbuilding & Engineering) and East Japan Heavy-Industries (now Mitsubishi Nihon Heavy-Industries) have also expanded their automotive departments in the 1950s, and all three were reintegrated as Mitsubishi Heavy Industries in 1964. Within three years, its output reached more than 75,000 vehicles per year. After the successful introduction of the first Galant in 1969 and similar growth to its commercial vehicle division, it was decided that the company had to create one operation to focus on the automotive industry. Mitsubishi Motors Corporation (MMC) was formed on April 22, 1970 as a subsidiary of MHI under the leadership of Tomio Kubo, a successful engineer of the aircraft division.
The logo of three red diamonds, which were shared with over forty other companies within keiretsu , preceded Mitsubishi Motors for almost a century. It was chosen by Iwasaki Yatar, the founder of Mitsubishi, because it is a suggestive of the Tosa clan emblem that first employs him, and because the family's own emblem is three rombes piled on top of each other. The name Mitsubishi ( ?? ) consists of two parts: " mitsu " which means " three "and" hishi "(which is" bishi "under the rendaku) meaning" water caltrop "(also called" water chestnut "), and therefore" rhombus ", which is reflected in the company logo.. Maps Mitsubishi Motors
Chrysler Connection
1970s
Part of Mr. expansion strategy Kubo is to increase exports by forming alliances with established foreign companies. Therefore, in 1971 MHI sold US auto giant Chrysler a 15 percent stake in the new company. Thanks to this deal, Chrysler began selling Galant in the United States as Dodge Colt (which is the first Mitsubishi product sold by Chrysler), boosting annual output of MMC beyond 250,000 vehicles. In 1977, Galant was sold as Chrysler Sigma in Australia.
In 1977, the "Colt" branded distribution and sales network had been established throughout Europe, as Mitsubishi tried to start selling vehicles directly. Annual production has now grown from 500,000 vehicles in 1973 to 965,000 in 1978, when Chrysler began selling Galant as Dodge Challenger and Plymouth Sapporo. However, this expansion is starting to cause friction; Chrysler sees their overseas market for subcompacts as directly enlarged by their Japanese counterpart, while MMC feels Americans are demanding too much say in their company decisions.
1980s
Mitsubishi finally achieved an annual production of one million cars in 1980, but at present its allies are not so healthy; As part of the battle to avoid bankruptcy, Chrysler was forced to sell its Australian manufacturing division to MMC that year. The new Japanese owner named it Mitsubishi Motors Australia Ltd (MMAL).
In 1982, the Mitsubishi brand was introduced to the American market for the first time. The Tredia sedan, and Cordia and Starion coupÃÆ'Â © s, were originally sold through seven dealerships in 22 states, with an allocation of 30,000 vehicles between them. This quota, limited by a collective agreement between the governments of both countries, should be included in the 120,000 cars destined for Chrysler. Toward the end of the 1980s, when the MMC began a major push to increase the US presence, it aired its first national television advertising campaign, and made plans to upgrade its dealer network to 340 dealers.
In 1986 Mitsubishi reached an agreement with Liuzhou Automotive to assemble their van and van Minicab kei there, making Mitsubishi the third Japanese manufacturer (after Daihatsu and Suzuki) to start assembly in China. Prior to receiving government approval for this project, Mitsubishi had to express remorse for the "broken" Mitsubishi trucks imported to China in 1984 and 1985. In 1989, Mitsubishi's worldwide production, including its overseas branches, had reached 1.5 million units.
Diamond-Star Motors
Despite ongoing tensions between Chrysler and Mitsubishi, they agreed to unite in vehicle manufacturing operations in Normal, Illinois. The 50/50 effort provides a way to avoid voluntary import restrictions, while providing a new line of compact and subcompact cars for Chrysler. Diamond-Star Motors (DSM) - from the logo of the parent company: three diamonds (Mitsubishi) and penta stars (Chrysler) - was founded in October 1985, and in April 1986 , land damaged at a 1.9 million square feet production facility (177,000 m 2 ). In 1987, the company sold 67,000 cars per year in the US, but when the plant was completed in March 1988, it offered an annual capacity of 240,000 vehicles. Initially, three platform-sharing compact 2 2 coupÃÆ' Â © s were released, Mitsubishi Eclipse, Eagle Talon and Plymouth Laser, with other models introduced in the following years.
IPO 1988
Mitsubishi Motors became a public company in 1988, ending his status as the sole of 11 Japanese car manufacturers held personally. Mitsubishi Heavy Industries agreed to reduce its share to 25 percent, maintaining its position as the largest single shareholder. Chrysler, meanwhile, increased its holdings to more than 20 percent. The capital generated by these initial offerings allowed Mitsubishi to pay off part of its debt, as well as to expand its investment throughout Southeast Asia where it currently operates in the Philippines, Malaysia and Thailand.
1990s
Hirokazu Nakamura became president of Mitsubishi in 1989 and steered the company in several promising directions, with the emergence of Japan's asset price bubble "market correction" leading to the Lost Decade as a result of the Plaza Accord agreement signed in 1985. The company's new Pajero sales dumping conventional wisdom by becoming popular even in the crowded streets of Japan.
It was strongly rumored by the Japanese media, in 1992 and 1993, that Mitsubishi Motors intends to acquire Honda. While Mitsubishi drove a lucrative vehicle like Diamante and Pajero, Honda was caught off the SUV and truck boom and lost focus after the disease and then the death of its founder. However, Honda CEO Nobuhiko Kawamoto took a drastic step, such as getting out of Formula 1 and stopping unprofitable vehicles to avoid a Mitsubishi takeover, which proved to be effective.
Although sales of SUVs and light trucks are booming in the US, Japanese carmakers have dismissed the idea that such trends could occur in their own countries. Nakamura, however, increased the budget for the development of sports utility products, and the stakes paid off; Mitsubishi's wide line of four-wheel vehicles, from the Mitsubishi Pajero Mini car to the Delica Space Gear passenger van, rode a wave of purchases of SUVs in Japan from the early to mid 1990s, and Mitsubishi saw an overall rise in domestic stocks to 11.6 percent in the year 1995.
Independence
In 1991, Chrysler sold its equity stake in Diamond-Star Motors to its partners, and from then on they continue to share components and manufacturing on a contractual basis. Chrysler lowered its interest in Mitsubishi Motors to less than three percent in 1992, and announced its decision to break away from all the remaining shares on the open market in 1993. The two companies then ended their close alliance with Chrysler. With DSM, and Mitsubishi no longer provide components for engines and transmissions for Chrysler.
Other alliances
Volvo
Mitsubishi participated in a joint venture with rival car maker Volvo and the Dutch government at its former DAF plant in Born in 1991. The operation, branded NedCar, began producing the first generation Mitsubishi Carisma with Volvo S40/V40 in 1996. The factory then produced the latest Mitsubishi Colt and the associated Smart Forfour (DaimlerChrysler partners canceled production in 2006). Production of Mitsubishi Outlanders bound in the European market, and the engineered version of the vehicle badge, was also produced in the Netherlands until 2012, when the company sold the plant to Dutch coach VDL Groep.
After selling its Volvo Cars division to Ford in January 1999, Volvo Group bought a 5% stake in Mitsubishi Motors in November of the same year, but sold its shares to DaimlerChrysler shareholders in March 2001.
Groupe PSA
Mitsubishi has been allied with Groupe PSA since 1999, after they agreed to cooperate in the development of diesel engines using direct injection technology (GDI) owned by Japanese companies. They reunited in 2005 to develop Peugeot 4007 and CitroÃÆ'¡n C-Crosser sport utility vehicles (SUVs), based on Japan's Mitsubishi Outlander company.
Two further connections were established between the companies in 2008, first with the establishment of a joint-owned production facility in Kaluga that will produce up to 160,000 Outlander-based SUVs for the fast-growing Russian market. They also collaborate in the research and development of electric powertrains for small urban vehicles. Japanese newspaper Nikkei claims that PSA will sell electric city car Mitsubishi i MIEV in Europe in 2011.
Volkswagen
In Europe, Mitsubishi Motors uses diesel engines supplied by German manufacturer Volkswagen for some of its midsize cars, such as the Lancer, Grandis, and Outlander. From 2010, they were replaced with Mitsubishi's own 4N1 diesel engine.
Colt and Lonsdale
Colt names often appear in the history of Mitsubishi since it was introduced as a rear-engined 600cc sedan in the early 1960s. Today, it most often refers to the Mitsubishi Colt subcompact in the line-up company, but also the name of the MMC import/distribution company in the United Kingdom, Colt Car Company, was established in 1974. During its first decade of existence, before the car manufacturers of the Far East have built their reputation, the cars carrying the "Colt" badge in England, not the "Mitsubishi".
In 1982 and 1983, Mitsubishi introduced the Australian-made Mitsubishi Sigma to the UK as Lonsdale Sigma in an effort to avoid import quotas of England, but the new brand did not succeed. It then carried the Mitsubishi Sigma badge in 1983-84 before leaving this operation completely.
Proton
The Malaysian manufacturer, Proton, initially relied heavily on Mitsubishi Motors, assembled only the Proton Saga 1985 they used the MMC component at a newly established facility in Shah Alam. Subsequent models such as Wira and Prime were based on Lancer/Colt and Galant/Eterna respectively, before the company finally produced a fully developed self-propelled vehicle, Waja in 2001, and Proton Gen-2 in 2004. At its peak, the automaker controlling 75 percent of its domestic market, even after Mitsubishi ended their 22-year partnership in 2005, selling their 7.9 percent stake for RM384 million for Khazanah Nasional Berhad. However, in October 2008, Proton renewed its technology transfer agreement with MMC, and Proton Inspira (the successor to Proton Waja) will be based on the Mitsubishi Lancer platform and officially launched on November 10, 2010.
Hyundai
The South Korean manufacturer, Hyundai, built Hyundai Pony in 1975 using the Saturn MMC engine and transmission. The first Korean car, still produced for thirteen years. Mitsubishi holds up to 10 percent of the company's shares, throwing away its last remaining shares in March 2003.
The 1985 Hyundai Excel was sold in the United States as Mitsubishi Precis between 1987 and 1994, while several other Mitsubishi models were reduced as Hyundai, Mitsubishi Chariot (as Hyundai Santamo), Mitsubishi Pajero (as Hyundai Galloper) or Mitsubishi Delica (as Hyundai Porter).
Hindustan
Indian manufacturer Hindustan has a joint venture with Mitsubishi which started in 1998. The factory is located in Tiruvallur, Tamil Nadu.
Models produced include: Mitsubishi Pajero Sport (third generation) until 2016.
Samcor
The South African Motor Corporation (Samcor) is a joint venture made in 1985, which produces Ford, Mazda and Mitsubishi vehicles for the local South African market, with Mitsubishi Delica being reforested as Ford Husky and Mitsubishi Canter as Ford Triton.
Nissan
In May 2016, amid an emissions scandal, Nissan set a 34% acquisition of Mitsubishi Motors, aiming to make Nissan the largest shareholder and controller of Mitsubishi and to make Mitsubishi a member of the Renault-Nissan Alliance.. Nissan has said that they plan to share some of the car platforms and jointly develop future vehicles with Mitsubishi Motors. The Nissan acquisition was completed in October 2016.
Chinese joint venture
In 2006 Mitsubishi has four joint ventures with Chinese partners.
- Southeast (Fujian) Motor Co Ltd
- Shenyang Aerospace Mitsubishi Motors Manufacturing Co. Ltd.
- Harbin Dongan Machinery Automotive Manufacturing Co. Ltd. - A subsidiary of Harbin Hafei Automobile Industry Group Co. Ltd.
- Hunan Changfeng Motor Co. Ltd. - Subsidiary of Chang Feng (Group) Co. Ltd.
Japanese Sales Channel
Mitsubishi Motors maintains two retail sales channels that sell special models, called "Car Plaza" and "Galant Shop". Certain models are exclusive to good channels, while some models are available on both channels, as required by the local Japanese market conditions. Recently, due to larger sedan cancellations, sales channels have been combined into one franchise that sells all models, including kei cars and commercial shipping vehicles.
Historical issues
Asian economic downturn
The benefits that Mitsubishi has seen because of its strong presence in Southeast Asia reversed as a result of the region's economic crisis that began in 1991 with the fall of Japan's asset price bubble, called in Japan as starting from the Lost Decade and continuing through 1997. Collapse partly the result of the Accord Plaza deal in 1985, which seeks to equalize the United States dollar with the Japanese yen and the German sign. In September of that year, the company closed its plant in Thailand in response to the country's falling currency and a decline in consumer demand. The large truck plant, which had produced 8,700 trucks in 1996, was sealed off indefinitely. In addition, Mitsubishi has little support from sales in Japan, which slowed considerably throughout 1997 and was affected by the country's own economic uncertainty until 1998. Other Japanese automakers, such as Toyota and Honda, supported their successful US sales slipping in the US. However, with a relatively small percentage of the American market, the impact of turmoil in Asian economies has a greater effect on Mitsubishi, and the 1997 corporate loss is the worst in its history. In addition, it lost its ranking as Japan's third largest car manufacturer to Mazda, and its overseas market share. Its stock price plummeted, prompting the company to cancel its year-end dividend payout.
In November 1997, Mitsubishi hired Katsuhiko Kawasoe to replace Takemune Kimura as company president. Kawasoe launched an aggressive restructuring program aimed at cutting costs by ¥ 350 billion in three years, reducing personnel by 1,400, and returning the company to profitability in 1998. However, while the program has some initial successes, the company's sales are still stagnant due to the Asian economy continue to grumble. In 1999, Mitsubishi was forced once again to pass the dividend payout. Its flowering debt reached  ¥ 1.7 trillion.
Car-covering defects
In what is referred to as "one of the biggest corporate scandals in Japanese history", Mitsubishi was twice forced to admit systematically covering the problem of defects in his vehicle. Four defects were first published in 2000, but in 2004 it claimed 26 more would return as far back as 1977, including brake failures, fuel leaks and damaged grips. The effect on the company was disastrous, forcing it to recall 163,707 cars (156,433 in Japan and 7,274 overseas) for free repair. Further withdrawal by Fuso & amp; buses carrying the number of vehicles in need of repair up to nearly one million. The affair led to the resignation and arrest of President Kawasoe, along with 23 other employees who were also involved. Three of them have been released, with the judge declaring that there is no official request from the Ministry of Transport ordering them to submit a defect report.
0-0-0
In an effort to boost sales in the US in early 2000, Mitsubishi began offering financial offers "0-0-0" - 0% down, 0% interest, and $ 0 monthly payments (all payments are on hold for 12 months). Initially, sales jumped, but by the end of this "grace period" this year, many buyers at risk of credit failed, leaving Mitsubishi with a used vehicle that did not receive money and which is now worth less than the cost of making it. The US credit operations company, MMCA, was eventually forced to make US $ 454 million in terms of the 2003 account as a result of this loss. As a result, sales dropped to 243,000 in 2003, 139,000 in 2004, 124,000 in 2005, and 119,000 in 2006.
End of Australian production
In October 2005, Mitsubishi Motors Australia Limited introduced the Mitsubishi 380 into the Australian market as a replacement for the long-running Mitsubishi Magna, and the only vehicle under construction at an Australian assembly plant in Clovelly Park. Despite an investment of A $ 600 million developing cars, the initial sales projection proved optimistic; after just six months, Mitsubishi reduced production from 90/day, and reduced the working week from five days to four. It remains a continuing concern in the Australian automotive industry, whether this will be enough to return the plant to profitability and ensure its long-term viability.
The fall in local sales can not be reduced by exports outside the Australian and New Zealand markets. On February 5, 2008, Mitsubishi Motors Australia announced it would close its Adelaide assembly plant by the end of March. Between 700 and 1,000 direct jobs will be lost and up to 2,000 jobs will be lost in industries that support Mitsubishi's local manufacturing operations.
End of European production
With an operating loss of ¥ 22 billion ($ 287 million) in Europe for the fiscal year through March due to stagnant sales on the continent stricken by the uncertainty of the ongoing debt crisis, finally in February 2012 Mitsubishi has decided to withdraw its production in Europe in the end. 2012. On October 1, it was announced that the Dutch industrial conglomerate VDL Groep has taken over NedCar from Mitsubishi, retaining all 1,500 employees.
End of North American production
In 1988, Mitsubishi opened a production facility in the United States in Normal, Illinois. The facility was known as Diamond-Star Motors and was originally a joint venture with Chrysler, but Chrysler sold its stake in the factory to Mitsubishi in 1993. After 1995 the facility was known as Mitsubishi Motors Manufacturing America (MMMA). At its peak in 2000, the facility generated over 222,000 vehicles per year, but after Mitsubishi's decline in North America, the plant operated below capacity for years.
Finally, in July 2015, Mitsubishi announced that it will close the plant in November, but will continue to sell cars in North America. By 2014, the plant produces only 69,000 vehicles, roughly a quarter of its capacity. Production at the plant ends on November 30, 2015, and most employees are laid off. The plant continues to operate with minimal staff to produce parts until May 2016, after which it is permanently closed.
Fuel mileage scandal
In early 2016, Mitsubishi Nissan's partners discovered the difference between Mitsubishi's information and actual fuel consumption while working on new micro cars for both companies, eK Wagon, eK Space, Nissan Dayz, and Nissan Dayz Roox. Mitsubishi produces a micro car for Nissan, which no longer makes the class of the vehicle itself. Mitsubishi admits that they have misinformed about fuel consumption from 2002 onwards, using inaccurate testing methods. Later, the company said it uses a fuel-economy test method that is incompatible with Japanese regulations for 25 years, much longer than previously known. Mitsubishi management said they did not know about this problem and that the wrong information came from the micro car development department. They ordered an investigation led by an investigator who was not affiliated with the company. The resulting scandal culminated in Nissan acquiring control interest in MMC in May 2016. Nissan agreed to invest 237.4 billion yen ($ 2.2 billion) in exchange for receiving a 34% stake in Mitsubishi Motors. Because of the dilution of existing shares, other Mitsubishi group companies (Mitsubishi Heavy Industries, Mitsubishi Corp and Bank of Tokyo-Mitsubishi UFJ) will see their combined holdings in Mitsubishi Motors fall to around 20% from the current 34%.
Mitsubishi Motors North America claims that vehicles sold from 2013 in the United States display accurate fuel economy information and are thus not affected by the scandal.
In May 2016, Mitsubishi Motors announced Tetsuro Aikawa to resign as president of the company in force in June. Both Mitsubishi Motors and Aikawa reject top management involvement in the mileage scandal. The company says a lot of mileage testing work is assigned to a subsidiary and there is a lack of oversight of the job.
Revitalization package
Following a new investment famine caused by a lack of cash flow, the company introduced the award-winning Mitsubishi i Kei car in 2006, the first new model in 29 months, while the revised Outlander has been introduced worldwide to compete in the popular XUV market. The next generation of Lancer and Lancer Evolution launched in 2007 and 2008.
Best-selling vehicles are removed from the US market, projection purchases for the Global Machine Manufacturing Alliance have been reduced, and 10,000 jobs have been shed to cut costs by 3,400 workers at its plant in Australia and other still-threatened operating losses. Meanwhile, in an effort to boost production at US facilities, new export markets for Eclipse and Galant are being explored in Ukraine, the Middle East, and Russia, where the company's best-selling dealer. Mitsubishi has also been active in OEM car production for Nissan, and announced a similar partnership with Groupe PSA in July 2005 to produce SUVs on their behalf.
Mitsubishi reported a lucrative first quarter in four years in the third quarter of 2006, and returned to profitability at the end of the 2006 financial year, and ongoing profitability and global sales of 1,524,000 through 2007 and later.
In January 2011, the company announced its next midterm business plan to introduce eight hybrid and battery-powered models by 2015. It aims to sell two plug-in hybrids first with fiscal 2012.
In May 2016 Nissan announced the purchase of controlling Mitsubishi Motors for about 2 billion US dollars. Nissan stated that no major changes were planned for Mitsubishi Motors and the sharing of technologies and platforms can be expected between the two car manufacturers.
Management
In 2014 Tetsuro Aikawa was appointed president of the company, becoming the first in more than a decade to spend his entire career in the company. Aikawa's career is mainly in product development although he has been involved in Japanese manufacturing and domestic sales lately. Osamu Masuko, the previous president, joined the company from Mitsubishi Corp in 2004. MMC bore eight presidents between 1989 and 2004.
Electric vehicles
Mitsubishi Motors began selling its i MiEV, an all-electric mini-car with lithium-ion batteries slipped beneath the floor, to retail customers in the summer of 2009, a year ahead of schedule. The automaker originally planned to start renting small car-based vehicles for businesses and municipalities in the summer of 2009 and wait until 2010 for retail launches. He also announced plans to offer five other e-drive vehicles.
Mitsubishi Motors aims to cut its electric vehicle price to 2 million yen ($ 21,890) in fiscal 2012 - down 30 percent.
Motorsport
Mitsubishi has nearly half a century of international motorsport experience, even preceding the incorporation of MMC. Starting with street races in the early 1960s, the company found itself drawn to the challenge of off-road racing. It dominated the endurance rally in the 1970s, the Dakar Rally of the 80s, and Group A and Group N World Rally Championship rallies through the 1990s. Ralliart (later Mitsubishi Motors Motor Sports), is a Mitsubishi racing subsidiary, although the company stopped competing officially in 2010.
Circuit race
Mitsubishi Motorsport's debut was in a racing car tour in 1962, when it entered Mitsubishi 500 Super DeLuxe at the Macau Grand Prix in an effort to promote the sale of its first post-war passenger car. In a confident debut, the small rear-engined sedan swept the top four spots in the "Under 750Ã, cc" category, with Kazuo Togawa taking the class award. The company returned the following year with their new Colt 600 and once again swept the podium with 1-2-3 in the "Under 600Ã, cc" class. In the last year of competition with touring cars in 1966, Mitsubishi successfully swept the podium in the "750-1000Ã, cc" class of the 1964 Japanese Grand Prix with the Colt 1000, their first front-engined competition vehicle.
The company began to focus on the Japanese GP "trailer" category starting in 1966, winning the "Exhibition" class. They also scored first-class goals 1-2 in 1967 and 1968, and reached the podium in 1969 and 1970. They finished on a high with a total of 1-2 in the 1971 Japanese GP, with DOHC F2000 two liters driven by Kuniomi Nagamatsu.
Off-road racing
The East African Safari Rally was the most exhausting event on the World Rally Championship calendar in the 1970s. MMC developed the Lancer 1600 GSR specifically for the marathon race, and won in the first attempt in 1974. Their peak point was a clean sweep from the podium spot in 1976 at an event where only 20 percent of the start usually reached the finish. They also reached 1-2-3-4 in the 1973 Southern Cross Rally, the first of four consecutive wins in the event with riders Andrew Cowan and Kenjiro Shinozuka.
During the 1980s Mitsubishi continued to participate in the WRC, first with the Lancer EX2000 Turbo and Starion. It then scored the first straight victory of Group A with Galant VR-4 in the 80s, Mitsubishi crammed the Lancer Evolution, and in the hands of Finnish Tommi MÃÆ'¤kinen, the title winner for four consecutive years (1996). -1999) they won the factory championship in 1998. They have won 34 WRC events since 1973. Lancer Evo has also dominated the FIA ​​championships for ready-to-show cars, winning seven consecutive Group N titles with four different riders from 1995 to 2001. Even in 2002 when it seemed to be losing the title, the manufacturer who won the class was Proton using the Lancer Evo Relief bund.
Mitsubishi is also the most successful manufacturer in the history of the Dakar Rally. The entry of the MMC girl was in 1983 with their new Pajero, and it only took three attempts to find a winning formula. Since then, they won in 1992, 1993, 1997, 1998, and between 2001 and 2007, seven unprecedented and twelfth consecutive wins in total with nine different riders. They also won the 2003 Rally World Rally World Cup, along with Carlos Sousa.
Partnership with Jackie Chan
Mitsubishi has had a 30-year association with actor Jackie Chan, who has used their vehicle almost exclusively in movies throughout his career. The Jackie Chan Cup, first held in 1984, is an annual celebrity car race involving international motorcycle journalists and young stars from all over Asia at Mitsubishis with professional tour car drivers along with assistance, and was held before the Macau GP until 2004 when moved to Shanghai. In September 2005 Ralliart, Mitsubishi's motorsport arm, produced 50 versions of Jackie Chan Special Edition from Lancer Evo IX; Chan acted as honorary director of Team Ralliart China.
Location
The company has vehicle manufacturing facilities in Japan, Philippines, and Thailand, and twelve plants are jointly owned in partnership with others. In Brazil, it has production agreements with local groups without direct investment from MMC. It also has three engine plants and a further transmission, five R & amp centers D and 75 subsidiaries, affiliates and partners. Vehicles are manufactured, assembled or sold in more than 160 countries around the world.
Research, design and administration
Production facilities
Leadership
- Yuji Sato (1970-1973)
- Tomio Kubo (1973-1979)
- Yoshitoshi Sone (1979-1981)
- Masao Suzuki (1981-1983)
- Toyoo Tate (1983-1989)
- Hirokazu Nakamura (1989-1995)
- Nobuhisa Tsukamura (1995-1996)
- Takemune Kimura (1996-1997)
- Katsuhiko Kawasoe (1997-2000)
- Takashi Sonobe (2000-2002)
- Rolf Eckrodt (2002-2004)
- Yoichiro Okazaki (2004)
- Hideyasu Tagaya (2004-2005)
- Osamu Masuko (2005-present)
Slogan
- ????????? (1973-1974, Romans-ji: Erabu no wa anatadesu , English: The choice is yours.)
- ???????? (1974-1975, Romans-ji: Gijutsu to Shinrai no Mitsubishi , English: Mitsubishi: Technology and Trust)
- ???????????? (1975-1978, Rome-ji: Anzen wa hito to kuruma de tsukuru mono , English: Security comes from people and cars together)
- ???????????????? (1978-1980, Romans-ji: Anzen ni Hashire, sick ga ichiban hayai stain , UK: Drive safely, it is the fastest way.)
- ????????? (1980-1981, Romans-ji: Nenpi no sa Gijutsu no sa , English: Differences in Fuel Economy are differences in Technology.)
- ????? (1981-1982, Romans-ji: Nenpi wa giujutsu , English: Fuel Efficiency Technology)
- ??????????? (1982-1984, Romans-ji: Mirai o hiraku gijutsu to shinrai , English: Technology and Trust of the future)
- Be the best for good days ??????? (1985-1987, Romans-ji: Itsumo besuto o )
- Sparkle Now (1985-1987)
- ??????????? New Motoring Wave (1987-1993, Roma-ji: Shingijutsu o, Tokimeki ni , English: From New technology, to Thrill)
- ?????? Creating Together (1993-1996, Rome-ji: Anata to Tsukuru )
- ???????? (1996-1998, Roma-ji: Sono sa ga, Mitsubishi , English: The Different is, Mitsubishi)
- ???? ??? (1998-2000, Romans-ji: mono nagaku , English: Good Thing Forever)
- Heart-Beat Motors (2000-2005)
- ??????????? (2005-2008, Roma-ji: Kuruma dzukuri no genten e , English: The genuine spirit of the Manufacturing Car
- Drive @ earth (2008-present)
- Mitsubishi Motors, Japanese Car, and Car Service (1992-1998)
- This is The Mitsubishi Motors Way (1994-1998)
- The Experience of Jalan Mitsubishi Motors (1998-2001)
- Turn on Your Emotions (2002-2008)
- Driving With Courageus Style (2008-2015)
- Build and Drive (2002-2004)
- Pushed to Sensation (2005-2009)
- Quality in Motion (2013-2017)
- New Day (2016-2017)
- Drive Your Ambitions (2018-present)
See also
- Mitsubishi Fuso Truck and Bus Corporation
- Urawa Red Diamonds
- Mitsubishi Motors Mizushima F.C.
- Automotive industry in Japan
References
External links
- Official website
Source of the article : Wikipedia
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