"So God Made a Farmer " is a speech given by radio broadcaster Paul Harvey at the Future Farmers of America Convention of 1978. This speech was first published in 1986 in the Harvey syndicated column. This speech borrows several phrases from a 1975 article written by Harvey in the Gadsden Times, which itself is inspired by part of the 1940 definition of a dirt farmer published at The Farmer-Stockman > me. Article 1940 was copied word for word by Tex Smith in a letter to the editor in Ellensburg's Ellens Note in 1949. The speech was given as an extension of the Genesis creation narrative referring to God's action on the eighth day of creation. Harvey describes the characteristics of a farmer in each phrase, ending with the repeated "So God Made a Farmer".
The speech was used in advertisements by Ram Trucks during the fourth quarter of Super Bowl XLVII. The ad displays American rural photographs set for a narrative portion of Harvey's speech. In collaboration with FFA, Dodge agreed to donate $ 100,000 for every 1,000,000 views that YouTube videos from those ads received up to $ 1,000,000. This goal is achieved in less than five days. There were eight participating photographers and photographing pictures in Andy Anderson's ad, Matt Turley, Olaf Veltman, Andy Mahr, Kurt Mark, David Beltra, David Spielman, Mark Gooch, Jim Arndt, William Allard, and Kurt Mark.
Video So God Made a Farmer
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Paul Harvey, a radio show host who died in 2009, delivered a speech to the FFA convention in 1978. His speech began as a continuation of the Genesis creation narrative referring to the action God took on the 8th day. In it, Harvey stated that God needed caretaker for the land he created. The speech continues with God expressing the characteristics needed by the person he created:
"I need someone with a hand strong enough to wiggle a calf, but gentle enough to give his own grandson, someone to call a pig, a dirty machine, go home hungry, have to wait for lunch until his wife finishes visiting a woman, then tells the lady to make sure and come right back, and mean it. "
Sections that set the final characteristic of the sequence with the same repetition, where the words are now known: "So, God made a farmer."
Harvey's words "So God Made a Farmer" are characterized, according to The Atlantic , by "simple timbre". The New York Times talks more about his style of speech in the obituary of 2009: "his stop-and-go style, with great pacing and silence that rival Jack Benny.He spoke directly to his audience, with the phrase is deafening, the occasional exclamation of "Good heavens!" or "Oh, my goodness!" and pauses that suppress the final tension: radio broadcasters equivalent to raised eyebrows or a knowing grin. "Bob Greene describes the opening sentence of the speech as" , and very direct ".
The speech was also published in the syndicated column of Paul Harvey in 1986. Both the voice recording of the speech and the text of the article have been registered in federal with the US Copyright Office by Paulynne, Inc., the Paul Harvey company he now owns. son. In the introduction, Harvey claimed, in typical rhetoric, that he had found the essay in his mail bag.
"This next came un signed in my mail bag, I tried but could not trace the source: A farmer, maybe a farmer's wife, I've decorated the essay on the spot and cut it on someone else but I hope it remains intact."
Previous version
Paul Harvey published a similar article in the "A Point of View" column for the Gadsden Times on August 26, 1975. Titled "What it means to be a farmer", the article does not contain the concept of God creating a farmer visible in his 1978 speech , but he still describes the characteristics of a farmer. Many of these same phrases came into his 1978 speech. The 1975 column is largely similar to the definition of dirt farmer given by Boston B. Blackwood from Hartshorne, Oklahoma in 1940's copy of The Farmer-Stockman. It was copied word for word in a Sept. 10, 1949 letter to the Ellensburg Daily Note editor written by Tex Smith from Ellensburg, Washington. Both the 1940 and 1975 columns sharing elements were not included in the speeches such as the assertion that the farmer's wife would not let her starve. In the speech "So God Made a Farmer" and Harvey's 1986 columns, only two phrases and a few words remaining from the 1940 Blackwood fragment include the phrase, "can form an ax handle from a persimmon shoot".
Maps So God Made a Farmer
Super Bowl XLVII commercial
The speech was used in a two-minute Ram Trucks Super Bowl ad titled "Farmer" on Super Bowl XLVII. This ad featured dubbing from Harvey's speech set for a photo taken by ten photographers including William Albert Allard and Kurt Mark. Created by The Richards Group, this ad runs during the fourth quarter. It was recorded for his religious image. These ads, like other Chrysler Super Bowl XLVII ads featuring Oprah Winfrey, advertise the brand without focusing on the vehicle. This is similar to an advertisement run by Chrysler in Super Bowl XLVI and Super Bowl XLV.
The ad was made in collaboration with the FFA National Organization and the National FFA Foundation and with permission from Harvey's company Paulynne, Inc., and Ram agreed to donate up to $ 1,000,000 to the foundation based on views received by YouTube videos. The goal, which is based on $ 100,000 for every 1,000,000 views, is reached in less than 5 days.
Reception
The ad receives most positive reviews. Slate called it "the most prominent Super Bowl ad" but also criticized it for being similar in concept to YouTube videos 2011 by Farms.com. While the Slate review criticized its originality, Farms.com released a statement reflecting their approval of the ad. When turning on Super Bowl ads for the Wall Street Journal, Cindy Gallop called it "Great American Super Bowl Commercial". Dale Buss, of Forbes , writes "Chrysler manages to enter enough of its vehicles and brands at every point to make their inclusions appear part of the fabric, not at all intrusive, thereby lending some sort of authenticity to Ram and Jeep which fuel the long-term brand's success ". This ad ranks third in the USA Today Super Bowl Advertising Adjustment. Critics note that the ad focuses on family farming despite the industrialization of agriculture in America. The non-profit Latino organization named CuÃÆ' Â © ntame uploaded a remake to its Facebook page featuring more Latin.
Singer of country music singer James Wesley 2013 "Thank a Farmer" was inspired by the ad.
Note
References
External links
- FarmsVideos featuring speech on YouTube
- Dodge Ram Ads on YouTube
Source of the article : Wikipedia
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