El Pollo Loco is the name of two independent restaurant chains controlled by different companies, El Pollo Loco, Inc. and El Pollo Loco, S.A. de C.V. Both companies specialize in Mexican style roast chicken and founded by Juan Francisco Ochoa. Ochoa founded the first El Pollo Loco restaurant in Guasave, Sinaloa, Mexico, in the mid-1970s, and then expanded the chain to the United States in 1980. Ochoa then sold its restaurants in the US in 1983, which became El Pollo Loco, Inc. , while keeping the one in Mexico, which became El Pollo Loco, SA de CV Both companies have since occupied a non-overlapping global territory, and offer different rates.
Video El Pollo Loco
United States
El Pollo Loco, Inc. is a chain of restaurants based in the United States, specializing in Mexican-style roasted chicken. Restaurant service consists of: dine-in, take-out, with multiple locations offering drive through options. The company is headquartered in Costa Mesa, California and operates over 400 (as of March 2014) owned by franchise companies and restaurants in the Southwest United States. " El Pollo Loco " is Spanish for "The Crazy Chicken".
Rates
El Pollo Loco especially prepares Mexican chicken entrees. The company describes his chicken as "soaked oranges and fires of fire." American companies also offer Mexican food such as tacos, burritos, enchiladas, and quesadillas.
In an effort to compete with companies such as KFC and Chick-fil-A, El Pollo Loco experimented with offering fried chicken in the form of tender breaded chicken at selected locations in the United States for a limited time during the fall of 2016. This Trial is a prelude which were great from previous marketing campaigns that praised their grilled chicken as a healthy alternative to fried chicken.
History
Juan Francisco Ochoa started a restaurant in Guasave, Sinaloa, Mexico, in 1975.
In 1979, the chain has grown throughout northern Mexico. On December 8, 1980, Ochoa opened its first restaurant in the US in Los Angeles, California at 503 Alvarado Street, near Sixth Street. The first American location is only 1,500 square meters and it earned over $ 125,000 per month during its first year of operation. The initial menu is very simple: a choice of half or whole chicken with a packet of warm tortillas and a cup of salsa. The second location opened in Santa Ana in the fall of 1981.
In 1983, 19 American restaurants in the chain were acquired by Denny's with an agreement that the Ochoa family will continue to operate restaurants in Mexico. After 18 months of new ownership, El Loco Pollo, Inc. owned by America has increased the number of locations in Southern California from 19 to 29 while adding 6 locations in Houston, Texas, with almost all new locations being franchise operations.
Four years later, 70 units of El Pollo Loco were acquired by TW Services when TW Services bought El Pollo Loco then its parent Denny's Inc. in 1987 for $ 218 million in cash.
In May 1990, El Pollo Loco opened its 200th restaurant. The new restaurant is located in Yorba Linda, California. During the early 1990s the company experimented with many different concepts to increase market share in the competitive Southern California fast-food industry. In 1994, the company test was marketed in certain locations: sidewalk bars, salsa bars, and barbecues in several locations, while other locations tried to sell fries or ice cream. Only salsa bars survived the test and were introduced worldwide the following year. The company also tested home and catering shipments in 1995.
In August 1995 El Pollo Loco won a place in the Guinness Book of World Records to build the world's largest burrito in Anaheim, California. The burrito is 3,112 feet (949 m) long and weighs two tons.
American Securities Capital Partners acquired 274 locations of El Pollo Loco in 1999 for $ 114 million from Advantica (formerly called TW Services) and then sold it to Trimaran Capital Partners in 2005 for $ 400 million with 328 locations.
In January 2007, El Pollo Loco appeared on NBC TV's hit show The Apprentice: Los Angeles where contestants competed with creating and selling Pollo Bowl versions of El Pollo Loco. El Pollo Loco is recognized by the World Franchising Network as the Top Franchise for Hispanics in 2010.
The new location was first opened by franchisees in the states of Utah and Oregon in 2008. The 400th location opened in Chelsea, Massachusetts in May 2008.
In July 2014, El Loco Pollo (NASDAQ: Ã, LOCO) became a public company on NASDAQ.
In October 2016, the company announced that it has partnered with a Louisiana-based franchisee who plans to build and open two units in Lafayette, Louisiana, around 2018. The following year, the Louisiana-based franchisee announces that the first Lafayette development will begin in the coming months with an anticipated opening in late spring 2018.
Temporary expansion eastwards
Throughout its history, El Pollo Loco, Inc., tried several times to expand the core areas of California and Southwest America, but all these efforts have so far been less successful.
In 1987, the owner of TW Services began opening restaurants in the Orlando area, starting in Winter Park, Florida. Five restaurants were finally built but the fifth was forced to close in 1991.
The second expansion effort, primarily through franchising, began in 2006 under the owners of Trimaran Capital Partners. All these locations are closed within six years.
During this time, El Pollo Loco or its franchise operates several restaurants in Atlanta metro, and Boston, New Jersey and in the Hampton Roads area of ​​Virginia; this closed in 2011. The franchised chain restaurant in Portland, metropolitan Oregon is also closed in 2011. El Pollo Loco at Foxwoods Resort Casino in Connecticut is closed in spring 2012. The last of the four Chicago area stores is closed by the end of 2012.
Locations in the United States
In the US, El Pollo Loco chain operates over 400 owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah, and comes in 2018 Louisiana. In 2012, El Pollo Loco restaurant underwent major changes.
Locations outside North America
Under Denny and his successors, El Pollo Loco, Inc., has sold a franchise license to operators based in East Asia. In 1997, EPL, Inc., has franchises located in Malaysia, Singapore, and the Philippines. The franchise license for Malaysia and Singapore has expired. In July 2016, the Delgado family, the owner of the El Pollo Loco franchise in the Philippines, filed a lawsuit against EPL, Inc. in the Regional Trials Courts so as to retain El Pollo Loco's trademark in the country after the franchise contract is terminated.
Charity partner
This brand created the Fund Fuel Funder, an initiative for nonprofit organizations to raise funds for their purposes while dining in restaurants. They also created El Pollo Loco Charities, a non-profit charity 501 (c) to provide food for disadvantaged families, in 2005.
Maps El Pollo Loco
Mexico
The location of El Pollo Loco in Mexico is not affiliated with or operated by Costa Mesa, California based at El Pollo Loco, Inc. but operated by Mexico El Pollo Loco, SA de CV , which is still owned by founder Juan Francisco Ochoa and his family. This company specializes in selling roasted grilled chicken ala Sinaloa.
In Mexico, El Pollo Loco, SA de CV, operates as El Pollo Loco in more than 50 locations in Mexico City and Coahuila states, Nuevo LeÃÆ'³n, MichoacÃÆ'¡n, Sinaloa and Tamaulipas, 28 of which are located in Nuevo LeÃÆ'³n.
The history of the Mexican chain
Ochoa opened its first location in Guasave in the state of Sinaloa on January 6, 1974 at a small curbside location with ten tables and with an initial working capital of 15 thousand pesos. His wife FlÃÆ' Â © rida creates a fruit-based flavor that is used to coat the chicken for several hours before grilling. After several hours of operation on their first day, they sold out all 43 chickens.
Three years later, Ochoa Jaime's brother quit his job and opened the locations of the two companies in San Luis Potosi. This was soon followed by other locations opened and operated by other Ochoa brothers in Guadalajara, Morelia, Monterrey, and Saltillo.
By the end of 1979, Ochoa had 85 restaurants in 20 cities throughout Northern Mexico with many locations operated by family members or close friends. At that time, Ochoa thought of expanding the northern border into the territory of the United States he had previously visited. In 1980, Ochoa opened its first US site on Alvarado Street in Los Angeles, a region with high immigrant concentrations from Sinaloa.
The company grew rapidly on both sides of the international border during the early 1980s. But a number of bad decisions caused by unrelated managers caused the company to collect $ 3 million in debt and create cash flow problems that forced Ochoa to sell his property outside Mexico to help cover the debt.
In September 1983, Ochoa sold 19 US locations, all located in Southern California, to the Denny's for $ 12.6 million or $ 11.3 million. At the time of sale, Ochoa has maintained 92 locations in Mexico. As part of the agreement, Denny promised to assist Ochoa in opening up new locations in parts of Mexico that Ochoa did not participate in. In 2004, the Mexican company filed a lawsuit in the US Federal Court against an American company for failing to meet a joint expansion agreement. After three years of litigation, the Court ruled against American companies and ordered American companies to pay $ 22 million in damages and restore the trademark ownership of "El Pollo Loco" and intellectual property in Mexico back to Mexican companies.
As a result of the debt default created during the early 1980s by a non-family manager, the number of sites has shrunk to about 40 locations, all of which are managed and operated by family members.
After the sale of American locations in 1983, Ochoa restricted its business to Mexico. However, the lure of new business activities north of the Rio Grande is too difficult to resist and Ochoa opened his new business, called Taco Palenque, in Laredo, Texas in 1987.
Rates
Unlike its American counterpart, the Mexican chain remains simple and focuses on grilled chicken. Roasted chicken or other meat such as shrimp or carne asada is not available. Mexican-American standard fare such as tacos, burritos, enchiladas, and quesadillas are also not available.
Controversy
In January 2016, SecretarÃÆ'a de Salud de Nuevo LeÃÆ'³n, Ministry of Health for Mexican state Nuevo LeÃÆ'³n, closed several locations of El Pollo Loco franchises for some health code violations. At least one of those locations is owned by Mexican politician Marco GonzÃÆ'¡lez who claims that the closure was politically motivated.
See also
- List of fast-food chickens
References
External links
- Official website for American companies
- Official website for Mexican companies
Source of the article : Wikipedia
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