Two Guys From Harrison (later shortened to Two Guys ) is a discount store chain founded in 1946 by Sidney and Herbert Hubschman's brother in Harrison, New Jersey, who initially sold main equipment such as television. This chain acquired the manufacturer of the Vornado brand in 1959, and spread outside the New York City metropolitan area to over 100 locations in northern New York, eastern Pennsylvania, Connecticut, Massachusetts, Maryland, Virginia, and as far as Illinois and California. The company's financial success began to decline in the late 1970s, and it was dead in 1982.
Video Two Guys
Histori
In 1946, Hubschmans operated a snack bar concession at the Radio Corporation of America (RCA) plant in Harrison, New Jersey, one of the earliest US television producers. They became friendly with one of their customers, an RCA executive who invited Herbert for a factory tour. During the tour, Hubschman spotted a group of cabinet televisions being scrawled back from retailers as non-sellable. The Hubschmans made plans to buy this set for a low price, and sold it in an empty spot for a $ 5 markup on each set, providing their own publicity using a car windshield flyer. The sales were so successful, so the batch they thought would take a month to sell disappear within hours. They continue the arrangement with RCA, and immediately ready to open their own store and use newspaper ads. By this time, they had heard their competitors whine, "We can not compete with those two bastards from Harrison!" The Hubschmans wanted to use it as a store name to mock the competition, but no newspaper would print it, so they settled on "Two Guys from Harrison".
In 1959, the company acquired O. A. Sutton Corporation, manufacturer of Vornado line of electric fans, air conditioners, and dehumidifiers. The combined company was renamed Vornado, Inc. At its peak, there are over 100 Two-Person locations across the country, including Upstate New York, Connecticut, New Jersey, Massachusetts, Pennsylvania, Illinois, California, Maryland, and Virginia.
In the late 1960s, Vornado decided to diversify further by looking for retail merger partners outside the two-and-a-half Atlantic marketing area. In 1967, company executives thought they had found their perfect partner on the West Coast when they found a Southern California retail retailer almost as large as Vornado called Food Giant Markets, Inc. Food Giant has 70 supermarkets traded under the name Food Giant, 14 Unimart discount stores, 14 Builders Emporium do-it-yourself hardware stores, and six packaged liquor stores. It also operates Meyenberg Milk Products, which serves 200 Fosters Freeze franchises, and Golden Creme Farms, which operates dairies, bakeries and ice cream distributors. At the time of the merger, Vornado had 33 Two Guys stores in New York and five adjacent states.
Unfortunately, the perfect merger is becoming very fast and the performance of most of the former Food Giant units has plummeted. Vornado blames former managers and others blame Vornado for trying to impose the way the East Coast does things that are not appropriate for West Coast customers.
Because Vornado's commercial wealth declined throughout the mid to late 1970s, they began selling Two Guys stores to various companies. In late 1980, Vornado was taken over by Steven Roth real estate investor through his company, Interstate Properties, Inc., after he noticed that the land inhabited by the store was more valuable than the store itself as a sustained concern. Interstate started the process of liquidating the Two Guys outlet by closing the store and leasing the physical location to another retailer, who had posted a $ 20 million loss for the first half of 1981. After selling all retail stores, Vornado was later renamed Vornado Realty Trust for being a management company real estate engaged in valuable commercial retail.
Maps Two Guys
Storage operations
Many of its initial locations include discount stores with supermarkets, as well as complete hardware, key equipment, and automotive service departments. Two Guys Supermarket full-sized "in-store shop." They compete directly with major supermarket chains in the region at times such as Acme, Food Fair, Penn Fruit, Grand Union, A & amp; P, and ShopRite. Trading stamps like Plaid and S & amp; H Green Stamps was a popular supermarket promotion in the early 1980s, and the Two Guys supermarket had a private label trade mark. Complete Two Guys trade stamp books can then be submitted for credit slips of goods that can be used in the Two Person non-food department. Supermarkets use the tag line, "Two Guys, The Super Supermarket" and "We Put Money Back in Your Pocket, Naturally", while the main store uses the tag line, "We Save Money For You, Naturally". The store in East Hanover, New Jersey even has an attached liquor store with a bar. An arcade that incorporates a 20Ã ¢ t game, a bowl o rama that uses the real bowling pin is right behind the Dover, NJ location. It was replaced by developer Vornado Realty Trust, which was developed - and in many cases still has - the land where the Two Guys store once stood.
One of the more unusual chain of operations is its outlet in downtown Newark, New Jersey. This location was originally the flagship of the Kresge-Newark department store, and for a short time Chase-Newark. Two Guys operates on the 4th floor of this building (then 3), and operates this shop more like a traditional department store. Two Guys continues to maintain the look of windows, turnstiles and other touches from the traditional shopping center in the city center. This location also includes an in-store dining room, The Rainbow Cafeteria. The store opened in 1967, and remained until the chain's liquidation.
Bernard Marcus, one of the founders of Home Depot, started his retail career when he convinced Hubschman to let him operate a cosmetics concession at a Two Guys store in Totowa, New Jersey. He is ultimately responsible for the first sporting goods and major tool department for the entire company, controlling over $ 1 billion in sales. He left the company after being sold to an outside investor following the death of Herbert Hubschman. Incidentally, Home Depot opened a store in the same land plot Two Guys occupied in the mid-1990s (after Two Guy went out of business, the Totowa store was divided and redeveloped into a shopping center anchored by Bradlees; Bradlees then moved into a newly built store and part of the Two Parents occupied buildings were destroyed to make way for the newly built Home Depot).
References
Further reading
- Two Anecdotal People
- Sidney Hubschman Obituary New York Times (April 2, 1986)
- Hattwick, Richard E. (Vol 12, Fall 2003). Arthur Blank and Bernie Marcus: The Home Depot Story Business Leadership Journal
- WNBC (August 1977). "Two Commercial People". YouTube . Retrieved August 8, 2014 .
External links
- Old Newark New Jersey
- Exciting Family Shopping
Source of the article : Wikipedia
0 Comments